iOS 14.5+ and ad blockers are killing your tracking. Regain accurate data, boost ROAS by 40%, and stay compliant – all in under 30 minutes.
The Problem
The way to collect user behaviour data with third party cookies will be phased out or has already phased out by some browsers and replaced by first party data collection with server side tagging.
Apple Safari becomes the first mainstream browser to block all third-party cookies by default.
Firefox introduced Enhanced Tracking Protection (ETP) that started to block third-party cookies by default.
Google Chrome will stop the use of third-party cookies and then only first-party will be possible.
Apple Safari becomes the first mainstream browser to block all third-party cookies by default.
Firefox introduced Enhanced Tracking Protection (ETP) that started to block third-party cookies by default.
Google Chrome will stop the use of third-party cookies and then only first-party will be possible.
Use Cases
Server-side tagging can help you understand how customers interact with your webshop, what type of products or services they are most interested in, why they are not buying specific products or why they leave the checkout without a purchase.
Between 30% and 60% of all tracking data is already being lost due to a combination of bad configuration, ad-blocking software and intelligent tracking prevention. So to make better marketing decisions you need to start collecting more accurate data with server side tagging.
With server-side tracking, you can handle larger amounts of data, making it a scalable solution for growing businesses and only you decide which third-parties have access to the data.
How It Works
Server-side tagging processes and manages tracking tags on a server, enhances data security, improves performance and increases control over your data analytics.
Read MoreSetup Guide
Features
Google cloud recommends 3 costly App Engine servers. SprTags however runs all the server side containers on a scalable Kubernetes cluster to keep the cost per container significantly lower. With SprTags you also don't need to take care of server-related maintenance, such as uptime, updates, monitoring. We deliver you a worry-free service!
See Price Plans
Offering server side tagging services is our core business and you can create a server side tagging container with great ease and have it up and running in no time. And whenever you have issues or questions, you can get in touch with us to put you back on the right track.
Pricing
Start free, scale as you grow. Only pay for what you use.
Overage is charged at $1 per 50,000 extra events via prepaid credits
FAQ
Everything you need to know about Server-Side Google Tag Manager and how it can help your business.
Server-Side GTM moves your tracking from the visitor's browser to a secure server. This means your tracking scripts run on our servers instead of your visitor's device, bypassing ad blockers and browser restrictions while improving page load speed.
Ad blockers and iOS 14.5+ restrictions can block up to 40% of your tracking. Server-side tagging sends data directly from your server to platforms like Google Analytics, Meta, and TikTok - bypassing these restrictions and giving you complete visibility into your conversions.
Yes! Server-side tagging gives you more control over your data. You can filter, anonymize, or redact sensitive data before it reaches third-party platforms. Our EU-based servers (Frankfurt) ensure your data stays within the EU for GDPR compliance.
Most customers are up and running in under 30 minutes. Our guided setup wizard walks you through connecting your GTM container, configuring your domain, and verifying everything works. No developer required!
Server-Side GTM works with all major e-commerce platforms including Shopify, WooCommerce, Magento, BigCommerce, and PrestaShop. It supports all your marketing tools: Google Analytics 4, Google Ads, Meta/Facebook, TikTok, Pinterest, LinkedIn, and many more.
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