Ad blockers, Safari ITP, and iOS privacy features silently kill your analytics. Your GA4, Meta Pixel, and conversion tracking see only 60% of what actually happens.
Server-side tagging captures the full picture — accurate analytics, complete attribution, and campaigns that actually optimize.
* Real data comparison from an average Shopify store after implementing server-side tagging
Trusted by leading e-commerce brands
Monitor your tracking performance, data quality, and recovered conversions from a single dashboard.
Last 7 days
Today's distribution
See how e-commerce brands are recovering lost data and improving their marketing ROI
"After iOS 14.5, we were flying blind. Meta reported 40 purchases a week, but Shopify showed 110. Within 48 hours of going live with server-side tracking, we recovered 64% of our missing conversions. Our ROAS jumped from 2.1x to 3.4x because Meta's algorithm could finally optimize properly."
Google's algorithm finally had accurate conversion data. Their Smart Bidding started working properly within 2 weeks.
Finally seeing real traffic numbers. They discovered 40% of their audience was using ad blockers.
TikTok Events API captured nearly double the conversions, unlocking their best-performing creative insights.
See exactly how much data you're recovering with server-side tracking
Track conversions, revenue, and marketing performance across all platforms in one place.
Last 30 days
Conversion attribution
E-commerce flow
Data recovery rate
Active now
We handle everything. You just share access and watch your data accuracy improve.
Give us editor access to your Google Tag Manager container. That's it — no code changes, no developer needed.
Our team sets up your server-side container, configures all your tracking tags, and connects your ad platforms — usually within 24 hours.
Within days, you'll see more conversions appearing in your ad platforms. Better data means better optimization and lower CPAs.
See why marketing teams switch to server-side tracking
" "
"Finally seeing all our conversions!"
"Setup took literally 5 minutes."
"Our ROAS improved 40% in 2 weeks."
"Best investment for our marketing."
"Should have done this years ago."
"Game changer for attribution."
"Finally seeing all our conversions!"
"Setup took literally 5 minutes."
"Our ROAS improved 40% in 2 weeks."
"Best investment for our marketing."
"Should have done this years ago."
"Game changer for attribution."
"iOS 14 killed our attribution. Now we see every single conversion and our lookalike audiences actually work again."
"Enhanced Conversions was a game changer. Smart Bidding went from guessing to actually knowing what converts."
"We thought our traffic was flat. Turns out 35% was blocked by Safari ITP. Now we have the complete picture."
"TikTok Events API unlocked our Gen Z audience. We went from 30 to 180 tracked purchases per week."
"Our Event Match Quality went from 4.8 to 9.2. Meta's algorithm finally knows who our customers are."
"PMax campaigns finally work. With accurate conversion data, Google knows exactly which assets perform best."
Enhance your existing Google setup or go fully privacy-first with Matomo
Move your tracking from browser to server. Keep using GA4, Google Ads, and Meta — but now with 99% data accuracy instead of 60%.
100% data ownership with a privacy-first analytics platform. No data sampling, no data sharing. GDPR compliant without cookie banners.
Server-side tracking for every major platform. Connect once, track everywhere.
E-commerce Platforms
Ad Platforms & APIs
Analytics & Marketing
Server-side tagging moves your website's data collection from the user's browser to your own secure server. This simple change transforms how you collect, control, and use your customer data.
Traditional tracking methods are failing. Browsers block scripts, users install ad blockers, and privacy regulations restrict data collection.
With server-side tagging, your data collection happens on your secure server, not in the user's browser. Complete control, better privacy, dramatically improved accuracy.
Built to comply with GDPR, CCPA, and other privacy regulations while still capturing the data you need.
Bypass ad blockers, browser restrictions, and iOS tracking prevention to capture 99.9% of interactions.
Remove heavy tracking scripts from your website, boost Core Web Vitals, and improve SEO rankings.
Everything you need to know about server-side tagging
Server-side tagging moves your website's tracking and analytics from the user's browser to your own secure server. Instead of loading tracking scripts directly on your website (which can be blocked by ad blockers), data is collected server-side and then sent to your marketing platforms. This results in more accurate data, faster websites, and better privacy compliance.
On average, e-commerce businesses lose 20-40% of their conversion data due to ad blockers, browser privacy features (like Safari's ITP), and iOS 14.5+ App Tracking Transparency. This means your Meta, Google, and TikTok ads can't optimize properly because they're not seeing all your conversions. Server-side tagging recovers most of this lost data.
Yes! Server-side tagging actually improves your GDPR compliance. Because data is processed on your server first, you have full control over what data is sent to third parties. You can strip personal data, hash identifiers, and ensure consent signals are properly respected before any data leaves your infrastructure.
Our team handles the entire setup process for you. For most e-commerce stores, we can have server-side tagging fully configured and running within 24-48 hours. You don't need any technical expertise - just provide us access to your GTM container and we'll take care of the rest.
We support all major marketing and analytics platforms including Google Analytics 4, Google Ads, Meta (Facebook/Instagram), TikTok, Pinterest, Snapchat, LinkedIn, Klaviyo, and many more. For e-commerce, we integrate with Shopify, WooCommerce, Magento, BigCommerce, and PrestaShop out of the box.
Server-Side GTM enhances your existing Google Tag Manager setup by moving tracking to the server. It works with Google Analytics, Meta, and other platforms you already use. Matomo is a complete Google Analytics replacement that gives you 100% data ownership and doesn't share data with any third parties. Choose Server-Side GTM if you want to improve your existing setup, or Matomo if you want a fully private analytics platform.
Can't find the answer you're looking for? Our team is here to help.
Contact UsJoin 3,000+ companies that stopped losing money to inaccurate analytics. Free setup, no contracts, cancel anytime.